Online advertising guidelines

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Pharmacists are expected to exercise professional judgement when advertising and promoting medicines, this includes advertising medicines online.

The Pharmacy Council and Pharmaceutical Society published joint Advertising Guidelines in January 2014. The guidelines cover all pharmacy advertisements regardless of whether these are for in-store promotions, a pharmacy website, or any other media.

Pharmacists are expected to exercise professional judgement when advertising and promoting medicines, this includes advertising medicines online.

The Pharmacy Council and Pharmaceutical Society published joint Advertising Guidelines in January 2014. The guidelines cover all pharmacy advertisements regardless of whether these are for in-store promotions, a pharmacy website, or any other media.

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